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posted 17th July 2014

Question: What do you think about this week’s Pedro Martins column in the West Sussex Council Times newspaper, and what is the elusive Tactic Number Two?

 

   Answer: Our thoughts originally were that, having teased the County Times (WSHDCT) previously about the Pedro Martins column, we were expecting a double page spread this week (from the WSHDCT, rather than Mr Martins himself). Although not quite meeting these meaty proportions of the paper yet, it seems the WSCT is ‘getting there’ though. Check out the title too; one that appears to confuse fact with misguided opinion i.e. ‘Network groups helping businesses to thrive’. We would rewrite this as:

   ‘Network groups helping disadvantaged Horsham town businesses struggle less’.

   The regular Horsham parking charge hikes levied by Horshambles District Council - yielding 1.4 million to subsidise general HDC funds, whilst leaving other areas relatively untouched, would seem to be an example of this. HDC also do ‘parking charges’ under a rule that means that they don’t have to put it out to consultation. There is thus therefore, no COMMUNITY in HDC – only ‘haves’ and ‘have nots’. Indeed, there are in fact, two communities. There are those that are favoured in the South of the District courtesy of their predominance of ‘out-of-town’ Council members, Cabinet members and Parish Councils; and those others from Horsham town in the North of the District that are not.

   Other immediate thoughts was a confusion about Mr Martins pontificating on business considerations, when Bill’s in Horsham had dropped to number 44 in the Tripadvisor ratings (originally in the top 10). He talks about a business ‘dream’, but to us, the Bill’s dream died (as at the original Lewes Store) when Bill’s got into bed with COTE and was rolled out as a chain.

   The success of our site however, is that HDC and the fawning County Times has now been forced into a debate - rather than sitting in what we have seen previously as an arrogant, ‘couldn’t care less’, unaccountable position. If you look at the history of our updates and the resultant propaganda by HDC and the WSCT you will see what we mean. In this respect, we have succeeded as a charity where the political opposition parties, with all their posturing in the press and Council chamber, have failed. The ‘coalition’ was the final nail in Lib Dems coffin of course, and Roger Arthur’s defection to UKIP hasn’t really changed things much. UKIP have seemingly struggled to differentiate themselves from the local conservatives.

   But back to Pedro Martins’ alleged column. It was all a bit ‘businessy’, so we asked our own Business Adviser, who has a Masters Degree in Business Administration to give his view. He said:

   “Mr Martins gives an insight into some of the things that make a business successful i.e. ‘a great product, customer service, profitability, budgeting awareness ...’. However, this is not an exhaustive list and probably misses the two most important things.

   Firstly there is the customer and what the customer wants. The Bill’s branches at Lewes and Brighton appear to be much more successful than Horsham for example. This is partly because Lewes was the original store and to some extent, dines out on the original dream, but also because Brighton and Lewes’ ‘chic’ customers, are much more conscious of image perhaps. I think that this is why Bill’s has struggled more in areas outside of the obvious Brighton, Lewes and Covent Garden. For example, the original deal between Bill’s and HDC fell through because Bill’s hadn’t made their anticipated profits at the Reading branch.

   Horsham customers are more down to earth and want quality, value for money food with good service in my belief. There are many nearby outlets that can supply this in Horsham of course. The Bill’s reviews you have showed me and their Tripadvisor position elude to the fact that Bill’s in Horsham haven’t quite got this message in terms of their local customer I feel.

   The second thing is a business’s ‘organisational context’, i.e. the environment that it is operating in. You have previously mentioned the punitive parking charges in Horsham town, the introduction of evening parking charges etc. but they will equally apply to the competition there. Competing on a level playing field is important. In my opinion however, I agree that Horsham town businesses are disadvantaged as compared to those outside the town.

   Additionally, there is no real doubt that Bill’s was, and still is, politically favoured above others in the town, both by HDC and the West Sussex County Times. Bill’s was politically selected above the superior Gondola bid against Council rules of course. They might also have been selected unfairly above W J King. However, HDC prefers to keep the details of the later bids secret. Bill’s was also granted the Old Town Hall by HDC at some £15,000 below market value. The County Times further affords Bill’s a lot of disproportionate free publicity. In spite of this, the pseudo diversification of Bill’s locally, into things such as business networking, and the distractions of newspaper columns and competitions etc. all look a little bit desperate perhaps.

   Mr Martins is right about one thing I think, “... without passion a business will die.” One thing to drive passion in my view is unfairness, and I believe that other Horsham businesses that are in competition with Bill’s are passionately responding to the perception that they are not competing on a level playing field. Secondly, other competitors seem to be responding with a concentrated, basic passion for quality, value-for-money food and good service; more in tune with what the Horsham customer wants. Mr Martins also writes that ‘.. the growth of any business is deeply connected with the ability to network, an important part of a marketing plan’. I think that Bill’s rather overt networking with Horsham District Council and the West Sussex County Times might ultimately prove fatal however.

   On the subject of business networking, Horsham is in a rather unusual position. Most towns will have the equivalent of a Chamber of Commerce and Industry, with business membership and elected representatives to truly represent the local business community’s interests. However, probably as a result of the Horsham Chamber of Commerce criticising HDC in 2007, they seemed to be quickly ‘frozen out’ by the Council. In response, HDC seemed to me to substitute unrepresentative quangos; with handpicked people in bodies such as the Community Development Partnership and Business Unlimited, which apparently got nowhere and have faded into relative obscurity, thereby joining the Horsham Chamber of Commerce they were supposed to undermine. It seemed to me that the first Chairman of the Community Development Partnership, Gary Shipton of the West Sussex County Times, was unduly seduced by the role too. Mr Martins is right that it is “essential to Horsham that businesses come together...”. however, they will need to come together in equal, democratic, representative terms and be given a free voice by HDC. This is probably why Mr Martins avoids the issue and prefers to cite Sussex Women in Business, Mumpreneurs Business club and Business Sussex Club as networking examples. Where networking starts, and consultants looking to gain business ends, is often another consideration of course.”

   We couldn’t have put it better ourselves! Mr Martins (or the WSHDCT) concludes with:

If we all works as a Team we will achieve more! Together Everyone Achieves More.   

   However, we in the Horsham District are clearly not in it together. There is the South of the District and the asset stripped, democratically hampered, unfairly treated, dumped upon North (predominantly Horsham town). The HDC motto is in practice:

    To them that have, more shall be given (except for all the bad things such as swathes of legoland housing).

   We are not everyone similarly. In local business too, there are those companies that are unduly favoured by HDC and those that are not.

   Horsham town is not achieving its true potential as a result. It might easily be seen on the basis of many indicators to be achieving less!

   In addressing the above, Tactic Number Two is to invest heavily in a revamp of our website and a number of imaginative measures to publicise it widely, just ahead of the next election. At the moment HDC propaganda - and the WSHDCT newspaper – though probably ‘over the top’ and consequently not very influential, has the drop on us in terms of resources and people reached. It won’t be the case for many months longer however - and they will need to come out with some ‘substance’.

   It’s good to see that the WSHDCT sub-editors’ use of capital letters has improved though – no big ‘W’ in Royal ‘We’ for example!

Next update: Tactic Number Three.

 

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posted 24th July 2014

Question: Why do you think that the West Sussex County Times (WSHDCT) is

cowardly with its fawning opinions?

 

   Answer: Because they stubbornly persist with their Pedro Martins column (Manager at Bill’s occupying Horsham’s Old Town Hall). The column inanely ‘bangs on’ about Horsham’s alleged ‘community’ (the HDC Cabinet protected ‘haves’ from the South of the District and the democratically denied, Horsham town in the North).

   However, the WSHDCT is clearly ‘backing off’ and running out of content this week:

   Too much ice cream will certainly give you a tummy ache. Do us a favour!

   For the first time, we have some sympathy with Bill’s. What do we think? We think that Dr Martins is being used as a political pawn by the County Times, the cheerleaders for Horsham District Council. Interesting too perhaps, the WSHDCT chooses not to declare Mr Martins’ well earned doctorate (either in keeping with his interests in Phylosophy (sic) or Theology maybe?). Does the WSHDCT think that declaring Mr Martins’ post-graduate qualifications will disconnect him from the readership perhaps? – or something else? Why?  

   We think that the WSHDCT should put their own opinions ‘out there’ via their declared Editorial column and not hide behind others therefore. We think that the WSHDCT’s cowardly campaign via the alleged Pedro Martins column can only make Mr Martin’s and Bill’s even more vulnerable.

   For example, while Mr Martins’ allegedly bangs on about the Horsham community, his name appears to be attached to the new Bill’s site about to open up in Epsom. And the plot thickens further! Davis Coffer Lyons are apparently the marketing agents due to lease the new Epsom, Tunbridge Wells and Bury sites. Is this the same Davis Coffer Lyons that were retained as consultants to Horsham District Council? - and were the alleged independent marketing agents for Horsham’s Old Town Hall at the same time - in an apparent conflict of interest? – yes we think it is! Is this the same Davis Coffer Lyons that were alleged by Horsham District Council to have made the planning application for the Old Town Hall when it was in fact, HDC themselves all along? Yes we think it is! Is this the Davis Coffer Lyons that was perhaps bizarrely selected as the chosen marketing agent for the Old Town Hall when the alternative bid from Carr Priddle was the cheaper bid – and one that apparently matched the Invitation To Tender criteria better? Yes we think it is!   

   We believe that the WSHDCT’s misguided, fawning campaign - can only serve to put Mr Martins’, Bill’s and Davis Coffer Lyons under further scrutiny. Thanks to the past research of our Trust, Bill’s doesn’t need any more of this! Judging by the latest reviews of Bill’s that have been submitted by a reader below, Mr Martins needs to focus on the job in hand too!

“Poor quality and quantity of food and ambiance”  reviewed 18th July 2014

   First time I have been to a Bills restaurant and cafe. I won't return. I found the service below average with poor customer service. I was in a party of 10 and I had phoned in advance to find out about special dietary needs as I am gluten and dairy intolerant. I was told they had a whole menu for this so no problem. When I got there the waitress was unaware of the menu for special dietary needs and eventually brought me out a list of allergens contained in the normal menu which was what the special menu turned out to be. I was really stuck and they were very unhelpful. Others in our party had various expensive dishes including fish pie for £13.95. It was in a very small dish and so overcooked the potato had stuck hard on the dish. It was advertised as containing scallops and prawns but amongst 4 in our party no one found either! The music was awful too - ghastly 1980s stuff - not what you would expect of a place purporting to be a stylish cafe/ restuarant with a Spanish flavour. The house white wine was the only good thing about Bills! (Senior contributor)

Mediocre reviewed 22nd July 2014

   We dined on Saturday evening with 3 friends. The wine was not cold (apparently one of the fridges had broken down) I returned one glass and was given another glass which was not cold. I appreciate things like this can happen but we should have not been charged for this. Overall the drinks are expensive and the food was tasty but portions very small. Staff were pleasant but left with impression that the heat in the upper part of the restaurant was too much for all. Would not eat here again. (Senior contributor)

   Next update: We will really get around to ‘Tactic Number Three’ in the fight against HDC sleaze.